HOW TO MARRY A MILLIONAIRE strikes a blow against the commodotization of women by telling a story about the commoditization of men. While some complain that the film is, in reality, arguing for the former, that notion is subverted by the film's infamous fashion show / Thai whorehouse sequence, in which the lone man in the room is so overwhelmed by the raw power of female sexuality that his only possible response is an emasculated retreat.
In the world of popular culture, women were (and are!) nothing more than the sum of their parts. In HOW TO MAM, the men become nothing more than the sum of their monthly paychecks. Gone are considerations of their intrinsic worth, their honor, or their intellect, or any of the uncountable (in)tangibles that make a man a man. In a bold move that would go unanswered until 1997's IN THE COMPANY OF MEN, women boil men down to the one thing about which the (What's the opposite of fairer - uglier? Harumph!) sex is most insecure - the size of their bank accounts. These women dare to express what every creature on the planet knows: it really all comes down to "What can you do for me?"
Some may argue that HOW TO MAM breaks down at the end, when Lauren Bacall winds up marrying a grease monkey, only to discover that he's a proficient exploiter of the workers of the world's petroleum industry. I say those people focus on the text, the sacrifice and reward, when they should be focusing on the subtext, the alpha female's ability to spot that member of the pack most likely to give her what she needs and to home in on that individual, consciously or no. The film's resolution both rewards that instictive ability while slyly acknowledging its women's understanding of the dynamic and the men's fatalistic acceptance of it.
In a world in which the strong eat the weak, HOW TO MAM reminds us just who is which, and what the stakes are. What a brilliantly subversive little picture.
And don't get me started on that overture.
